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Point of Purchase
Project type
3D Design
Date
Jan 20222
Location
NIFT Raebareli
Background:
Our client, a game-designing company, is looking to increase sales and brand recognition in physical retail spaces.
Objective:
The objective of this 3D POP is to grab the attention of potential customers in physical retail spaces, showcase our client's brand, and increase sales of their games.
Concept:
The 3D POP will be designed to look like a classic arcade game machine, with a retro design that evokes nostalgia and curiosity. The machine will have a large screen displaying the latest game titles from our client, with interactive demos and gameplay available for customers to try. Additionally, the machine will have built-in speakers that will play sound effects and music from the games, further immersing customers into the gaming experience.
The machine will be designed with a durable exterior, ensuring that it can withstand the wear and tear of frequent use in busy retail spaces. The interior will be equipped with the latest gaming technology, allowing for smooth and responsive gameplay.
The machine will be customizable with our client's branding and game graphics, making it a unique and eye-catching display in any retail space. The machine will also be modular, allowing for easy transportation and setup in different locations.
Target Audience:
The target audience for the 3D POP is gamers of all ages, from casual gamers to hardcore enthusiasts. The machine's retro design will appeal to older gamers who grew up playing classic arcade games, while the latest game titles will attract younger gamers who are always on the lookout for the latest and greatest games.









